Some multimedia works are passive, such as displays of animation, text, and audio that are viewed by an audience as they are. However, other works are designed to be interactive. Internet websites, for example, are typically developed as multimedia, with different types of images, text, animations, and other elements that are all meant to be interacted with by the website visitor. Elevate from being a basic creative to an industry expert by mastering the art of audience attention and retention through skilful message conceptualisation, design, and content creation for specific various media channels. Learn how to develop user-friendly interfaces with features such as bookmarks, bug-tracking systems, hyperlinks, plug-ins, etc., that are essential and are in demand in our tech-led world today.