Branding and Packaging Design

Overview

A comprehensive program that equips students with the skills and knowledge needed to excel in the dynamic field of brand identity and packaging design. Through a combination of theoretical learning and practical application, students will explore the principles of effective branding, consumer behaviour, and market research. They will develop a deep understanding of visual communication, typography, colour theory, and logo design. The program also covers the strategic aspects of branding, including brand positioning, brand architecture, and brand storytelling.

Benefits of studying this course

Studying branding and packaging design equips individuals with the ability to create strong brand identities, engage consumers through impactful design, and opens up diverse career opportunities in the design and marketing fields.

Pathway to this career

Studying Branding and Packaging Design, you can become:

  • Brand manager
  • Graphic Designer
  • Packaging designer
  • Entrepreneur / Freelancer
  • Brand Designer
  • Brand Strategist
  • Product Designer
  • Art Director
  • Creative Director
  • Marketing and advertising firms
  • Visual Identity Designer

Apply For Admission

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ADMISSION PREREQUISITES

  • Obtained 1 Principal pass, 2 subsidiary passes in one seating; one in Art.
  • National Certificate of Education in design from an accredited Institution.
  • Transfer student from an accredited Institution with credits that meets UNEB standards. OR
  • A written statement of purpose or motivation (up to one page), 60-80 credit units in Graphic Design, and visual communication will be an added advantage.
  • Prospective students can also submit a portfolio of their original work for consideration.

OR

  • Candidates having other qualifications in professional training that can be validated to be equivalent to the above qualifications will be eligible for admission.

AVAILABLE IN INTAKES

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