Media Planning is the process of choosing media outlets to communicate a specific marketing message, while Media Buying is where an individual or agency takes the insights and negotiates to buy commercial space across the intended media channels, both are effective ways for brands to reach their target audience.
By studying this field, individuals gain knowledge and skills to make strategic decisions on where and when to place advertisements, ensuring maximum reach and impact. Studying media planning and buying equips individuals with the ability to create engaging and targeted advertising campaigns. This knowledge is highly valuable in the advertising and marketing industry.
Who should attend?
We’ve had the privilege of discovering incredibly talented creatives at Artfield Institute of Design. The institute’s dedication to nurturing artistic talent is evident in every aspect of its programs. Artfield has been a great contributor to the development of the talent pool in the ever-evolving industry.
For over a decade, Artfield has trained countless talented students who have gone on to excel in creative fields that once offered limited opportunities. The institute remains committed to preparing its students for successful careers, providing them with the essential skills to thrive. I highly recommend Artfield.
At Dizayn Consult, we’ve had the privilege of working with some of the most talented designers who are graduates of Artfield. Over the past five years, their skills and creativity have played a crucial role in helping us grow and meet the needs of our clients.
We are happy to partner with Artfield for over 10 years. Artfield has always been and remains a leading hub and training center for all design and advertising talent in Uganda. The people we employ from Artfield have a range of skills that give them a world-class and on-demand experience.
A first of its kind in Uganda. Its specialised programs make it the first of its kind in Uganda. Definitely a must for anyone who wants to pursue a career in design and communication.
Walter Photography provides a platform for students to get a tangible experience of photography. We had two students from Artfield intern with us to teach them about photography. Through this interaction we learned that Artfield is a home for artists, It’s an environment where they interact and grow. I strongly recommend Artfield.
By submitting this form, I agree that the email address entered may be used by Artfield Institure of Design, solely for the purpose of subscribing to the newsletter. To know and exercise your rights, in particular to withdraw your consent to the use of the data collected, please consult our privacy policy.
