Media Planning is the process of choosing media outlets to communicate a specific marketing message, while Media Buying is where an individual or agency takes the insights and negotiates to buy commercial space across the intended media channels, both are effective ways for brands to reach their target audience.
Media Planning & Buying
Overview
Benefits of studying this course
By studying this field, individuals gain knowledge and skills to make strategic decisions on where and when to place advertisements, ensuring maximum reach and impact. Studying media planning and buying equips individuals with the ability to create engaging and targeted advertising campaigns. This knowledge is highly valuable in the advertising and marketing industry.
Pathway to this career
- Media buyer
- media planner
- strategic planner
- strategist
- Digital strategist
- advertising manager
Who should attend?
- Marketing professionals
- Business owners
- digital marketers
- Communication and PR professionals
- Advertising professionals
- Entrepreneurs
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DOWNLOADS
No dowload available
No dowload available
No dowload available
ADMISSION PREREQUISITES
AVAILABLE IN INTAKES
- January Intake, May Intake, September Intake
