It is designed to provide students with specialized knowledge and practical skills in the field of brand identity and packaging design. Participants will learn the fundamentals of effective branding, exploring topics such as brand strategy, consumer behaviour, and market research. They will also delve into the principles of visual communication, typography, colour theory, and logo design. With hands-on projects and industry-relevant case studies, students will develop the ability to create compelling brand identities and innovative packaging solutions. This short course is ideal for individuals looking to enhance their design skills and pursue a career in the exciting realm of branding and packaging design.